AAPL / COMPANY RESEARCH

Apple (AAPL)

Analyst targets, news sources & reported financials

Apple combines consumer devices, including iPhone, Mac and iPad, with software and services. Reading its stock research requires distinguishing product demand from the contribution of the broader services business.

THE ANALYST VIEW

AAPL analyst price targets & ratings

Targets below are analysts' price opinions in USD, not current stock quotes. Read their dates and the original coverage before comparing them.

Low target: $240.00
Mean target: $329.25
High target: $405.00

Consensus date: Oct 26, 2026 Analyst count: 39 Provider rating: BUY

The provider identifies this dataset as a preview. It may not represent complete analyst coverage.

Available firm coverage, up to five firms. This is not a complete analyst list.
Firm	Rating	Target (USD)	Dates	Original source
Morgan Stanley	OverweightREITERATE	$355.00	Rating: Oct 21, 2026Target: Oct 1, 2026	TheFly
Loop Capital	HoldDOWNGRADE	$330.00	Rating: Oct 20, 2026Target: Oct 20, 2026	TheFly
MoffettNathanson	NeutralREITERATE	$283.00	Rating: Oct 20, 2026Target: Oct 20, 2026	TheFly
Citigroup	BuyREITERATE	Not available	Rating: Oct 16, 2026Target: Not supplied	Not supplied
Keybanc	UnderweightREITERATE	$250.00	Rating: Oct 15, 2026Target: Jul 28, 2026	StreetInsider

Retrieved Oct 27, 2026 (UTC).

Is an analyst target the same as fair value?

No. A target expresses an analyst's view under a set of assumptions. A fair-value model requires its own assumptions about future business performance, cash flows and valuation. A target range is not a guaranteed trading range or a statistical confidence interval.

This page does not calculate upside against an overseas USDT futures reference. Analyst targets in USD and overseas derivatives prices are different measures.

REPORTED RESULTS

Apple annual financials

Reported US-GAAP figures, not analyst forecasts. Amounts are in USD billions. Fiscal periods can differ from calendar years.

Available annual figures from SEC company facts, up to three fiscal periods.
Fiscal period ended	Revenue	Operating income	Net income	Filed
Sep 30, 2023	383.29	114.30	97.00	Oct 31, 2025
Sep 28, 2024	391.04	123.22	93.74	Oct 31, 2025
Sep 27, 2025	416.16	133.05	112.01	Oct 31, 2025

Source: Apple filings on SEC EDGAR . Later filings can restate comparative figures; use the original filing for full definitions and notes.

Retrieved Oct 27, 2026 (UTC).

READ THE ORIGINAL

AAPL news, company updates & SEC filings

Use Apple investor relations for company announcements, earnings releases and presentations. Company publications are first-party statements, not independent journalism.

Browse the US Market Lab news dashboard for its separately attributed publisher coverage. The list below contains SEC filing metadata, not republished news articles.

Recent available company filings

Oct 22, 2026 4
Apple: Insider ownership change
An insider reported a change in ownership, which may involve a purchase, sale, stock award or another transaction. Open the filing for the person, transaction type and amount.
Oct 19, 2026 4
Apple: Insider ownership change
An insider reported a change in ownership, which may involve a purchase, sale, stock award or another transaction. Open the filing for the person, transaction type and amount.
Oct 19, 2026 4
Apple: Insider ownership change
An insider reported a change in ownership, which may involve a purchase, sale, stock award or another transaction. Open the filing for the person, transaction type and amount.
Oct 16, 2026 144
Apple: Notice of proposed share sale
A notice of an intended sale of restricted or control securities, not confirmation that a sale occurred.
Oct 15, 2026 4
Apple: Insider ownership change
An insider reported a change in ownership, which may involve a purchase, sale, stock award or another transaction. Open the filing for the person, transaction type and amount.
Oct 8, 2026 4
Apple: Insider ownership change
An insider reported a change in ownership, which may involve a purchase, sale, stock award or another transaction. Open the filing for the person, transaction type and amount.

Source: SEC EDGAR . Filing dates are not stock-price timestamps. This list is not a complete news feed.

Retrieved Oct 27, 2026 (UTC). Cached data; the latest refresh was not completed.

BEYOND A PRICE TARGET

Reading AAPL research

Compare product and services commentary with the reported period rather than assuming that a product launch immediately changes annual results. Fiscal period-end dates matter when comparing Apple with other companies.

Products and services

Use the company's earnings materials to distinguish changes in product sales from changes in services. The mix can affect profitability even when total revenue changes only modestly.

Geographic context

Look for the geographic and currency explanations accompanying reported results. A headline about one market does not, on its own, describe the entire business.

Per-share assumptions

When reading an analyst model, distinguish total net income from earnings per share. Check the share-count and valuation assumptions instead of interpreting a target price as a guaranteed return.

Business background and original company materials: Apple investor relations . The reading questions are educational context from US Market Lab, not company guidance.

Keep the sources separate

Analyst targets are opinions. SEC financials are reported historical results. Company announcements describe management's statements and plans. None of these is an official real-time stock quote.

Availability and retrieval dates are shown for each dataset. Cached or missing information is identified rather than silently replaced with a different kind of price.

Read our data methodology →